Rubina
Latif
The intuitive facialist
My Journey
Skincare is not just what I do, it’s who I am.
With decades of experience and an intuitive touch, I offer more than a facial — I offer a moment of transformation.
I create intuitive facials tailored not just to your complexion, but to your emotional and spiritual needs.
That is why many know me as The Intuitive Facialist.
My journey began at eighteen, when I graduated with honours from the world-renowned London Institute of Beauty Culture. By twenty I became one of the youngest treatment managers at Dickens & Jones on Regent Street. It was during this time that I discovered my true calling: connecting deeply with clients and understanding their unique beauty from the inside out.
At twenty-five, with the support of my family, I opened Mother Earth, a holistic skincare salon in Crystal Palace. I continued my education with advanced training in Aromatherapy under Madame Michèle Arcier, a pioneer of natural wellness, followed by Reiki. I began to develop my own facial massage techniques and treatment rituals. Mother Earth which became a quiet success, built entirely through word of mouth, long before the rise of social media.
By 2010, I was featured in Evening Standard Magazine and recognised as one of the UK’s Top 10 Beauty Professionals.
After 25 years of nurturing others, I reached a turning point in 2016 and made the decision to step away and focus on my own health and healing, after 3 failed IVF treatments, and the onset of chronic psoriasis, and severe depression. In 2018, I returned to the industry with fresh energy and clarity, joining Liz Earle in their Sloane Square salon. The incredible feedback from clients reignited my passion and reminded me of my purpose.
Today, I work from my room at the Chelsea Health Food store, and also one of the most exclusive treatment rooms in the UK, also located in Chelsea. I welcome a loyal and discreet clientele, including high-profile individuals seeking results-driven treatments in a calm, supportive space.
I believe that anyone, at any age, can achieve healthy, glowing skin. My treatments are rooted in care, connection and deep understanding, always tailored to the individual.
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Alongside my private practice, I also work as a freehand facialist and trainer, collaborating with respected skincare brands and professionals to share my techniques and holistic approach.
Rate card available on request.
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"Glowing skin isn’t about age, it’s about balance, energy, and care. I treat every face as one-of-a-kind, blending skin science with intuitive healing to help you feel confident from the inside out. Let’s get you glowing in your own way."
